Sapir's new Technological Marketing Department and Communications Departments joint BA degree, offers a unique platform. Digital Marketing is a dynamic and rapidly changing discipline that often requires a combination of expertise in both communications and digital platforms. Our program combines the best of both fields. The joint major offers high-level courses in marketing, business and advanced digital marketing technologies together with communications theory and practice applicable to creating the best digital marketing tools.
This new and innovative program offers graduates broader job opportunities than a single-discipline degree